The Compelling Hook

Crafting a killer hook on LinkedIn is crucial—it's your 1-second opportunity to slice through the noise and instantly grab attention. The hook is the key to standing out, sparking curiosity, and drawing people in.

The Interview-Style Video

Video content is the most personable way to build trust and credibility online. We interview you directly about your unique stories, news within your industry and updates about your business to clip as the foundation to each post like this one. The style of the interview positions you as a thought-leader as if it was a clip from an appearance on a podcast to elevate your status.

The Accompanying Story

Accompanying video content with strategic storytelling engages your audience by connecting with them on a personal level, making your content more memorable. We take your stories, experiences and perspectives from our interviews with you and craft strategically written posts to accompany the podcast-style interview clips.

The Context of Reality

Making the connection between your story and the context of the current reality within your business or industry creates relatability amongst your audience. This is the relevance component to your content that states something they likely already are aware of and provokes the desire to understand your insight and takeaways.

The Key Takeaways

Including 3-5 takeaways in your posts provides tangible value to your audience by offering actionable insights or lessons learned. Clear takeaways help your audience understand the relevance of your content to their own professional growth or challenges, increasing engagement and encouraging meaningful interaction.

The Soft Call-To-Action

Having a soft call-to-action prompts your audience to engage in some way with your content. Whether it is an ask for their perspective or to share your post you're building connections, driving awareness, and fostering discussions, ultimately increasing the effectiveness of your content.

Tim Delcourt
Founder, Leader-Led Labs | Helping founders, investors and executives build their online presence to create awareness and drive demand.

The traditional sales and marketing strategies have changed forever.

People do business with people they know, they like and they trust.

This isn't news but it has been taken less seriously in the past by companies that have solely relied on their company's faceless brand.

I've personally sold over 7M dollars worth of B2B SaaS and professional services to some of the world's largest corporations and the deals that were the easiest to close, with the highest value and least headaches all had one thing in common...

They came to us because they already knew us, liked us, trusted us AND the timing was right for them—pretty intuitive, I know.

How do you get known, liked and trusted so buyers approach you when they are ready and your sales team is best positioned for success?

You position yourself, the leader of your company, as a thought leader online to raise awareness, trust and credibility at scale where your ideal customer, partner and investor spends their time.

This isn't a disputed strategy amongst leaders, marketing teams or sales forces—it's obvious! So why isn't there more of a focus on leader-led content marketing?

Here's the deal: only 1% of people on professional social platforms like LinkedIn, for example, actively create content on a weekly basis to capture the 9 billion "free" organic impressions annually.

Translation? A clear opportunity to capture attention and raise your profile.

This is the modern go-to-market sales and marketing approach that empowers you as a leader to drive outcomes for your team and connect directly with your desired audience at scale.

Leader-led content marketing is today's unfair advantage for your business. It's about having you—as a visionary—step onto the digital stage, sharing original content with strategic storytelling across professional social media platforms.
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Say goodbye to the old-school B2B sales and marketing playbook–no more relying on boring company-specific marketing and having your sales team spam cold prospects with the spray-and-pray strategy.

Are you fully leaning into leader-led content marketing? We get it; juggling priorities as a leader is no joke...

But if you understand the potential impact and are willing to commit 2-4 hours per month towards this effort, we can can make it much easier than it seems to build your personal brand online to drive business outcomes.

— Takeaways —

Let's talk real business outcomes.

Below are the top 5 outcomes leader-led marketing can have on your business:

#1. Accelerate Sales Growth:  ‍

Obtain top-of-mind awareness and harness valuable intent signals from your buyer's engagement with your content to enable your sales team's success.

#2. Maximize Ad Effectiveness:

Forget about throwing money at generic company-specific awareness ads. Your organic content drives awareness and builds community around your business so you can focus on higher ROI advertising campaigns.

#3. Attract Top Talent:

By sharing your vision and experiences publicly watch top-tier talent approach you as they resonate and align with your message and better understand your business.

#4. Forge New Partnerships:

Your authentic content opens doors and sparks mutual collaboration with like-minded partners because they can make connections between the challenges and opportunities you face.

#5. Secure Funding With Ease:

Investors look for compelling stories and strong leadership. Nail your narrative by giving them insight into how you operate and navigate scenarios and the funds will follow.

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Now is the time to lead the conversation online where your ideal customer, partner and investor spends their time to build awareness, trust and credibility at scale.

Learn more below about how we can help you as the leader of your business build your personal brand, to revolutionize your business.

It's easier than you thought to lead with personal brand and create your unfair advantage.

Our simple 3-step approach helps you ideate, create and publish consistent and valuable original content online with only a 2 to 4-hour monthly commitment from you.

Content Ideation & Strategy

We will conduct monthly ideation and strategy sessions to plan content for our interviews with you focusing on strategic storytelling to captivate your target audience.

Interview-Style Recordings

We will record conversational interview-style videos with you to capture your unique stories, experiences and updates about your business to position you as a thought-leader.

Leave The Rest to Us!

We will curate, edit and publish short-form interview-style videos, adding your branding, captions and transcribing your message into strategically written content.

Surround yourself with a team that has only one focus--positioning you as a thought-leader.

Having a team in your corner to guide you, provide a systematic approach, hold you accountable and validate your efforts ensures your ability to be consistent and have success.

Coaching

Direction & strategy

We help you understand, conceptualize and practice strategic storytelling that harnesses attention and gets shared.

Accountability

Consistency & compounding

Form a mutual commitment with us to produce content consistently building your invaluable personal brand asset online.

Systems

Efficiency & effectiveness

We have the systematic blueprint to create original leader-led content for maximum reach and engagement online.

Validation

Research & analysis

We track and score your content online to optimize for outcomes as well as analyze your industry peers to emulate proven success.

/ our services

Building Leader's Online Presence.
Create Awareness, Drive Demand.

The Compelling Hook

The Interview-Style Video

The Accompanying Story

The Context of Reality

The Key Takeaways

The Soft Call-To-Action

The traditional sales and marketing strategies have changed forever.

It's easier than you thought to lead with personal brand and create your unfair advantage.

Surround yourself with a team that has only one focus--positioning you as a thought-leader.

Want more information about how we help build leader's personal brands?

Research & Analysis

Content Ideation & Strategy

Content Creative & Creation

Post-Production & Distribution

Ready to create your unfair advantage?

Let's get started

Building Leader's Online Presence. Create Awareness, Drive Demand.

The Compelling Hook

The Interview-Style Video

The Accompanying Story

The Context of Reality

The Key Takeaways

The Soft Call-To-Action

The traditional sales and marketing strategies have changed forever.

It's easier than you thought to lead with personal brand and create your unfair advantage.

Surround yourself with a team that has only one focus--positioning you as a thought-leader.

Want more information about how we help build leader's personal brands?

Research & Analysis

Content Ideation & Strategy

Content Creative & Creation

Post-Production & Distribution

Ready to create your unfair advantage?

Let's get started

Building Leader's Online Presence.
Create Awareness, Drive Demand.